Digital Marketing Manager
Digital Marketing Manager
Location: Anywhere in North America
At Network to Code, our dedication to pioneering network automation technologies sets us apart from the rest. We don’t just keep up with trends; we define them. Our innovative solutions revolutionize the way organizations deploy, manage, and utilize their networks.
Through a combination of managed and professional services, we implement data-driven network automation strategies grounded in NetDevOps principles. This approach enhances reliability, boosts efficiency, fortifies security, and slashes costs for our clients.
As proud sponsors of Nautobot, the premier open source Network Source of Truth and Automation platform, we’re not just contributing to the industry; we’re leading it. Our efforts haven’t gone unnoticed. We’ve been honored as an Inc. Best Workplace and featured in the prestigious Inc. 5000 list. Additionally, our groundbreaking work has earned recognition in multiple Gartner reports, solidifying our position as trailblazers in the field of network automation.
Reporting to the VP of Marketing, the Digital Marketing Manager will be responsible for helping to build the company brand and lead generation and maximizing conversions. Utilizing mostly digital channels, including but not limited to website, SEO, paid search and ads, content syndication, and social media.
A day in the life
A day in the life - Develop digital programs that talk to global strategic initiatives and priorities but are adapted for a local market.
- Execute digital marketing programs, including social media advertising, display ads, SEO, SEM and PPC.
- Ensure that all digital marketing strategies align with ideal customer persona’s preferences and make recommendations based on these preferences.
- Collaborate cross-functionally with teams such as sales, product and service delivery, to ensure marketing and business objectives are met.
- Create, manage and launch multichannel campaigns, ensuring the alignment of our message across all channels and motivating our target audience to “take action”.
- Lead interactions with external digital marketing agencies and/or contractors, and develop goals for the external entities that support internal marketing objectives and KPIs, ensuring alignment.
- Ensure timely deployment of initiatives and campaigns by managing stakeholders, budget, timelines and processes.
- Manage the ongoing development of the website by maximizing opportunities for user growth and demand generation, ensuring content is relevant to different buyer personas and providing the best user experience.
- Deliver regular and ongoing monitoring, reporting and analysis on digital marketing activities and channels’ performance against defined goals; leverage insights and analytics
What you bring
What you bring - Experienced in using digital marketing tools, including HubSpot, Google Analytics, Google Tag Manager, SEO and SEM tools, and paid advertising programs through Google Ads, Bing, and LinkedIn.
- Good understanding of the marketing campaign process, from planning, to briefing, creative development, production and measurement
- 3+ years of digital marketing manager experience, including knowledge of the latest digital marketing trends and technologies
- Demonstrable experience of website analytics, social media platforms and digital advertising best practices
- Comfortable learning and adapting to new tools and technologies
- Analytical with strong creative mindset
- Comfortable with contributing to overarching marketing strategy with the ability to shift to tactical execution
What you have
What you have - Degree in marketing, business or relevant field
- Advanced marketing certifications from schools or martech platforms (preferable).
Why Us
Our workplace at Network to Code is innovative, fast, and exciting. We build solution stacks that are rooted in the latest open-source technologies and enable our clients to get more work done better, faster, and cheaper than ever before. No wonder Gartner named us a Cool Enterprise Networking Vendor in 2020!
Our teams are humbly led by some of the most recognized names in the network automation community. We continue to give back to the community through blogs, industry events and open-source software contributions. Although we’re located throughout the world, we use technology to maintain close peer relationships with regular virtual team events and happy hours.
We believe people are our most valuable resource at Network to Code. Our culture is rooted in collaboration, community, and forward thinking. We are passionately committed to leading and shaping the future of network automation; and as we continue to grow rapidly, we’re always on the lookout for talented, innovative people to join our team!
Network to Code is an Equal Opportunity Employer. Network to Code does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
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